The voice heard in a corporate video can make or break the messaging. While visuals pull viewers in, an ineffective voiceover introduces friction and distraction. Follow these tips for selecting the ideal tone, delivery, and voice artist to convey your message seamlessly through voiceovers.
The ideal voice talent has the range to adjust tone as needed for corporate messaging – from lighthearted to serious.
Native-level fluency in your target language/dialect is essential, especially for scripts with industry jargon.
While vocal tone should align with branding, some natural personality coming through gives the voiceover authentic relatability.
Take time to listen to voice samples and consider how well voices communicate complex ideas.
Tips for Writing a Polished Voiceover Script
Even iconic voices struggle with lackluster scripts. Follow these tips to craft a script that empowers your vocals:
Write in an engaging, conversational style versus overly formal/technical language. Make it sound natural.
Focus on tight, catchy lines that deliver impactful soundbites – not long elaborate paragraphs.
Use dynamic action verbs to keep things moving briskly and voice engaging.
Break up dense copy into very short 1-3 sentences for better pacing.
Avoid overusing niche industry terms and acronyms unfamiliar to general audiences.
Work in consistent references to your company, product, and value proposition messaging.
Read your script aloud to review the flow. Revise any tongue twisters causing stumbles.
With a polished, succinct, on-brand script, voice talent can confidently deliver compelling narration.
Examples of Strong vs. Weak Voiceovers
To understand the impact of voice choices and delivery, compare these examples:
The lengthy sentences sound unnatural when read aloud. The technical jargon overwhelms. The tone lacks energy or personality. Overall, it comes across as a dry recitation of specs that fails to engage viewers.
The punchy, conversational language has personality. Active verbs like "harness" and "transform" create vivid mental images. Short sentences make the technical details easily digestible. The friendly tone connects with audiences on an emotional level beyond facts.
Cost/Benefit Analysis of Hiring Professionals
While hiring professional voiceover artists requires investment, it generates significant benefits:
ROI from Quality
Experienced talent elevates production value. Viewers perceive corporate messages as more authoritative when expertly delivered.
Top voices record voiceovers quickly with minimal takes. Amateurs take hours of coaching. Quality pros enhance efficiency.
Skillful voiceovers hold attention across global demographics. They minimize confusion and maximize relatability.
Seasoned voice actors understand brand identity and refine tone until aligned. Consistency advances branding goals.
Professional delivery taps into subtle vocal techniques that evoke desired emotions in viewers. Impact intensifies.
For most corporate video projects, working with experienced voice talent provides the best ROI despite higher upfront costs. Like any skilled creative service, their talents translate to elevated production value and audience engagement.
Finding the Right Voice
The ideal voiceover aligns with your brand identity while engaging audiences on an emotional level. Take time to strategize tone, write polished scripts, and partner with seasoned voice professionals to get corporate video narration that maximizes results.
For expert help producing corporate videos with compelling professional voiceovers, here at Visual Angle Media, we are an award-winning video production company. Our experienced team excels at strategically integrating voice, visuals, and messaging.
With a lifelong passion for video that ignited at the young age of 10, Fabrizio has honed his skills in production and direction to mastery. His focus and love for visual storytelling now translate into empowering businesses with engaging videos. By creatively developing videos that resonate with audiences, Fabrizio facilitates growth and innovation for companies, turning his childhood fascination into a professional mission. His dedication to crafting compelling visuals is not merely a career; it's an extension of who he is.