If you're like most people, you probably have a pretty good idea of how long your favorite TV show is. You probably also have a pretty good idea of how long your commute to work is. But when it comes to corporate videos, the length can be a bit more nebulous. So, how long should your corporate video be?
The answer may surprise you. Keep reading to find out!
Why are corporate videos important?
Corporate videos have become increasingly important for businesses in the modern age. Not only do corporate videos provide a well-rounded and accessible form of communication, but they also allow companies to effectively present complex ideas in entertaining and succinct ways. Corporate videos are incredibly versatile, from business pitches and product launches to corporate training initiatives or detailed demonstrations. Furthermore, corporate videos are an effective tool to increase brand visibility, grow customer confidence, and position your company as an industry leader. Whether it’s a corporate overview video or a promotional video showcasing your latest products, corporate videos bring countless benefits that take your branding strategy beyond the traditional marketing avenues.
Corporate videos and their lengths
When it comes to video production, there are a variety of video types and lengths depending on the goals of the video. Commercials, for instance, tend to be shorter clips that focus on concise messaging in 15 seconds or less. On the other hand, promotional videos generally run from one to two minutes, offering a more in-depth look into a product or service. Lastly, longer corporate video lengths range between two to five minutes, offering viewers a detailed and comprehensive view of an organization's philosophy and mission statement. It is important to consider each video type and its respective length when deciding how long your video should be - so make sure you carefully choose the right video length for the right video purpose!
So what does the research say?
Research has concluded that there is no ideal length for a corporate video; its length depends on the objectives of the company. While videographers may opt to create shorter videos in order to retain viewer attention, longer videos can be beneficial when it comes to demonstrating complexity or providing more in-depth information. Ultimately, corporate videos should strive to be succinct and informative while avoiding too much filler content. Thus, videographers should select the optimal length that allows them to effectively illustrate the company’s message without sacrificing any impactful details.
In conclusion, corporate videos are a valuable asset for any business. With so many types of videos available and varied lengths, it can be difficult to decide what length will best suit your needs. We have explored the options and the research favors corporate videos that are two minutes or less. As you plan your next video project, keep this research in mind. A video with a quick message can positively impact a potential customer's decision-making process without adding unnecessary time. Are you ready for your next Corporate Video? All signs point to shorter being better in this instance. Thankfully, with modern technology and smart video production techniques, you don't have to sacrifice quality for brevity.
Written by Fabrizio Colombi
With a lifelong passion for video that ignited at the young age of 10, Fabrizio has honed his skills in production and direction to mastery. His focus and love for visual storytelling now translate into empowering businesses with engaging videos. By creatively developing videos that resonate with audiences, Fabrizio facilitates growth and innovation for companies, turning his childhood fascination into a professional mission. His dedication to crafting compelling visuals is not merely a career; it's an extension of who he is.
