Boost Engagement: Using Video in Email Marketing Campaigns

Nowadays, attention spans are shorter than ever. Businesses are constantly looking for ways to stand out in crowded inboxes—and video is one of the most powerful ways to do it. As an award-winning video production company, Visual Angle Media understands how to transform an ordinary email into an unforgettable brand experience.

But using video in your email marketing campaigns requires strategy—done the wrong way, it can hurt deliverability. Done right, it can boost engagement, conversions, and customer loyalty. Here’s how to use video in your email marketing campaigns effectively and safely.

Why Video Works in Email Marketing

Video content instantly captures attention. Studies show that including the word “video” in your email subject line can increase open rates by up to 19%, while adding a video thumbnail can boost click-through rates by as much as 65%. That’s because video feels personal, human, and engaging—it brings your brand to life.

For brands, it’s not just about visuals—it’s about storytelling. Whether you’re sending a product launch announcement, a behind-the-scenes look, or a testimonial, using video creates an emotional connection that static text or images can’t replicate.

As a trusted video production agency, Visual Angle Media crafts videos that fit perfectly into marketing funnels—helping businesses communicate more effectively and authentically.

Avoiding the Biggest Pitfall: Deliverability

One of the most common mistakes businesses make is embedding a full video directly into an email. While this might seem appealing, most email clients (like Gmail and Outlook) don’t support embedded video playback. Instead, it can cause your email to load slowly, look broken, or even get flagged as spam—all of which hurt deliverability.

Instead, use these three best practices:

1. Use a Thumbnail with a Play Button
   Create a still image or short GIF of your video and overlay it with a play button icon. This visual cue instantly draws attention and encourages clicks. When recipients click the image, direct them to a landing page, YouTube link, or your website where the video is hosted.

2. Host Videos on Trusted Platforms
   Use reputable hosts such as Vimeo, YouTube, or your own website server. Avoid large file attachments—email providers see these as red flags that can lower your sender reputation.

3. Keep File Sizes Light
   If you’re including a short animation or GIF, compress it to ensure quick load times. Heavy emails lead to frustration, high bounce rates, and spam triggers.

Designing Video-Driven Emails That Convert

An effective video marketing email doesn’t just drop a link—it integrates the video seamlessly into the story. Follow these design and structure guidelines:

• Lead with Purpose – Tell your audience why they should watch. Use a short, benefit-driven headline like “See How We Helped a Local Brand Double Sales” rather than simply “Watch Our Video.”

• Optimize for Mobile – More than 60% of emails are opened on phones. Ensure your video thumbnail scales correctly and that your landing page is mobile-friendly.

• Personalize the Message – Use segmentation to send videos that match your audience’s interests or stage in the buyer journey. A client testimonial might work best for leads, while a behind-the-scenes video fits loyal customers.

• Include a Clear CTA – After watching, what should they do next? Book a demo? Explore a case study? The call to action should be clear and clickable.

The Power of Analytics

Don’t just send and hope for the best. Tracking engagement metrics helps you understand what resonates. Tools like HubSpot, Mailchimp, or ActiveCampaign allow you to monitor open rates, clicks, and time spent watching.

If your video drives traffic to a landing page, use tracking links or UTM parameters to measure conversions. Over time, you’ll see which types of video content—client testimonials, event recaps, or product launches—drive the most engagement and ROI.

Visual Angle Media often integrates video strategies with clients’ existing email marketing platforms to ensure every campaign not only looks great but performs exceptionally.

How Visual Angle Media Can Help

At Visual Angle Media, we create high-quality, story-driven video content designed to engage and convert. From client testimonials and case studies to event coverage, product launches, and interviews, we tailor each project to your brand’s message and audience.

As a leading video production company in Miami that many businesses trust, we understand both the creative and technical sides of video marketing. Our award-winning video production agency helps companies not only produce stunning visuals but also strategically implement them across campaigns for measurable results.

If you’re ready to elevate your email marketing campaigns with powerful, clickable, and conversion-driven video content, Visual Angle Media is the partner you need.

Ready to transform your next email campaign?

Let’s create video content that captures attention, drives clicks, and builds trust. Contact us today—your local video production company dedicated to turning ideas into impact.