The Role of Emotion in Corporate Video Production: Why it Matters

In today's digital age, corporate video production has become an essential tool for businesses to reach their target audience. While it's important to convey information about products and services, it's equally crucial to connect with viewers on an emotional level. This is where the role of emotion in corporate video production comes in. In this blog post, we will explore why emotion matters in corporate video production and how it can impact your business's success.

Emotion in Corporate Video Production: Why it Matters

Emotion is a powerful tool that can make or break a corporate video. A video that evokes an emotional response from viewers is more likely to be shared and remembered. Emotions such as happiness, humor, inspiration, and even sadness can be used effectively in corporate video production. Emotion can create a connection between the viewer and the brand, leading to increased brand loyalty and customer engagement.

According to a study by Google and Ipsos, more than half of all viewers (56%) of online videos say they watch them to be entertained. This highlights the importance of incorporating emotion into your corporate videos. By creating content that resonates with your audience on an emotional level, you can capture their attention and keep them engaged.

Emotion and Storytelling in Corporate Video Production

One of the most effective ways to incorporate emotion into your corporate videos is through storytelling. Storytelling helps to create a connection between the viewer and the brand. By telling a story that resonates with your audience, you can evoke emotions that will make your brand more relatable and memorable.

For example, in a video for a nonprofit organization, telling the story of a person who has been helped by the organization can evoke emotions of empathy and inspiration. In a corporate video for a new product launch, telling the story of the product's development can evoke emotions of excitement and anticipation.

Emotion and Branding in Corporate Video Production

Emotion can also be used to reinforce your brand message. By creating an emotional connection between your brand and the viewer, you can increase brand loyalty and customer engagement. For example, a video that evokes a sense of community can reinforce a brand's message of inclusivity and diversity.

Incorporating emotion into your branding can also differentiate your brand from competitors. Emotions such as humor or inspiration can create a unique brand identity that sets your business apart.

The Impact of Emotion in Corporate Video Production

The impact of emotion in corporate video production can be seen in the success of many well-known brands. For example, the "Always #LikeAGirl" campaign, which aimed to empower young girls, evoked emotions of inspiration and empowerment. The campaign was a huge success, with over 90 million views on YouTube and numerous awards.

Similarly, the "Dove Real Beauty" campaign, which aimed to challenge traditional beauty standards, evoked emotions of empowerment and self-acceptance. The campaign was widely praised and received over 68 million views on YouTube.

Conclusion

Incorporating emotion into your corporate videos can have a significant impact on your business's success. By evoking emotions that resonate with your target audience, you can increase brand loyalty, customer engagement, and overall success. Through storytelling and branding, you can create an emotional connection between your brand and the viewer. So, when planning your next corporate video production, make sure to prioritize emotion as a key element in your content creation.

References:

• "Think With Google - How emotions influence what we buy," Google and Ipsos, August 2014.
• "Why Emotional Connection is Important in Video Marketing," Brightcove, September 2018.
• "The Power of Emotion in Video Marketing," Video Brewery, November 2016.