--- title: "The Role of Emotion in Corporate Video Production: Why it Matters" description: Discover the role of storytelling and branding in creating emotional connections with your audience. Learn to incorporate emotions in corporate videos. image: https://www.visualanglemedia.com/hubfs/Canva%20images/Emotions%20In%20Corporate%20Videos.png --- [![VISUAL-ARTS-MEDIA-LOGO2x](https://www.visualanglemedia.com/hs-fs/hubfs/VISUAL-ARTS-MEDIA-LOGO2x.png?width=2219&height=731&name=VISUAL-ARTS-MEDIA-LOGO2x.png)](https://www.visualanglemedia.com/) - [Home](https://www.visualanglemedia.com) - [Work](https://www.visualanglemedia.com/cinematic-video-projects) - [Services](https://www.visualanglemedia.com/commercial-video-services-types-of-commercial-videos) - [Pricing](https://www.visualanglemedia.com/commercial-video-production-pricing) - [Blog](https://www.visualanglemedia.com/blog) - [Our Team](https://www.visualanglemedia.com/our-team) - [Home](https://www.visualanglemedia.com) - [Work](https://www.visualanglemedia.com/cinematic-video-projects) - [Services](https://www.visualanglemedia.com/commercial-video-services-types-of-commercial-videos) - [Pricing](https://www.visualanglemedia.com/commercial-video-production-pricing) - [Blog](https://www.visualanglemedia.com/blog) - [Our Team](https://www.visualanglemedia.com/our-team) [tel:+17869712402](tel:+17869712402) ###### PHONE tel:+17869712402 [SCHEDULE A CALL](https://www.visualanglemedia.com/contact-us) [Corporate Videos](https://www.visualanglemedia.com/blog/tag/corporate-videos) # The Role of Emotion in Corporate Video Production: Why it Matters [![Fabrizio Colombi](https://www.visualanglemedia.com/hs-fs/hubfs/fabprofile.jpg?width=50&height=50&name=fabprofile.jpg)](https://www.visualanglemedia.com/blog/author/fabrizio-colombi) [Fabrizio Colombi](https://www.visualanglemedia.com/blog/author/fabrizio-colombi) Mar 9, 2023 3:23:33 PM ![Featured Image](https://www.visualanglemedia.com/hubfs/Canva%20images/Emotions%20In%20Corporate%20Videos.png) In today's digital age, corporate video production has become an essential tool for businesses to reach their target audience. While it's important to convey information about products and services, it's equally crucial to connect with viewers on an emotional level. This is where the role of emotion in corporate video production comes in. In this blog post, we will explore why emotion matters in corporate video production and how it can impact your business's success. ##### Emotion in Corporate Video Production: Why it Matters Emotion is a powerful tool that can make or break a corporate video. A video that evokes an emotional response from viewers is more likely to be shared and remembered. Emotions such as happiness, humor, inspiration, and even sadness can be used effectively in corporate video production. Emotion can create a connection between the viewer and the brand, leading to increased brand loyalty and customer engagement. According to a study by Google and Ipsos, more than half of all viewers (56%) of online videos say they watch them to be entertained. This highlights the importance of incorporating emotion into your corporate videos. By creating content that resonates with your audience on an emotional level, you can capture their attention and keep them engaged. ##### Emotion and Storytelling in Corporate Video Production One of the most effective ways to incorporate emotion into your corporate videos is through storytelling. Storytelling helps to create a connection between the viewer and the brand. By telling a story that resonates with your audience, you can evoke emotions that will make your brand more relatable and memorable. For example, in a video for a nonprofit organization, telling the story of a person who has been helped by the organization can evoke emotions of empathy and inspiration. In a corporate video for a new product launch, telling the story of the product's development can evoke emotions of excitement and anticipation. ##### Emotion and Branding in Corporate Video Production Emotion can also be used to reinforce your brand message. By creating an emotional connection between your brand and the viewer, you can increase brand loyalty and customer engagement. For example, a video that evokes a sense of community can reinforce a brand's message of inclusivity and diversity. Incorporating emotion into your branding can also differentiate your brand from competitors. Emotions such as humor or inspiration can create a unique brand identity that sets your business apart. ##### The Impact of Emotion in Corporate Video Production The impact of emotion in [corporate video production](https://www.visualanglemedia.com/blog/the-difference-between-corporate-videos-and-commercials) can be seen in the success of many well-known brands. For example, the "Always #LikeAGirl" campaign, which aimed to empower young girls, evoked emotions of inspiration and empowerment. The campaign was a huge success, with over 90 million views on YouTube and numerous awards. Similarly, the "Dove Real Beauty" campaign, which aimed to challenge traditional beauty standards, evoked emotions of empowerment and self-acceptance. The campaign was widely praised and received over 68 million views on YouTube. ##### Conclusion Incorporating emotion into your corporate videos can have a significant impact on your business's success. By evoking emotions that resonate with your target audience, you can increase brand loyalty, customer engagement, and overall success. Through storytelling and branding, you can create an emotional connection between your brand and the viewer. So, when planning your next corporate video production, make sure to prioritize emotion as a key element in your content creation. References: - "Think With Google - How emotions influence what we buy," Google and Ipsos, August 2014. - "Why Emotional Connection is Important in Video Marketing," Brightcove, September 2018. - "The Power of Emotion in Video Marketing," Video Brewery, November 2016. [![CTA-7Rules](https://www.visualanglemedia.com/hs-fs/hubfs/CTA-7Rules.jpeg?width=1620&height=900&name=CTA-7Rules.jpeg)](https://www.visualanglemedia.com/7-rules-of-a-successful-video)   --- ![Fabrizio Colombi](https://www.visualanglemedia.com/hs-fs/hubfs/fabprofile.jpg?width=100&height=100&name=fabprofile.jpg) #### Written by [Fabrizio Colombi](https://www.visualanglemedia.com/blog/author/fabrizio-colombi) With a lifelong passion for video that ignited at the young age of 10, Fabrizio has honed his skills in production and direction to mastery. His focus and love for visual storytelling now translate into empowering businesses with engaging videos. By creatively developing videos that resonate with audiences, Fabrizio facilitates growth and innovation for companies, turning his childhood fascination into a professional mission. His dedication to crafting compelling visuals is not merely a career; it's an extension of who he is. ###### Topics - [Corporate Videos](https://www.visualanglemedia.com/blog/tag/corporate-videos) - [Miami video production](https://www.visualanglemedia.com/blog/tag/miami-video-production) - [Local Video Production](https://www.visualanglemedia.com/blog/tag/local-video-production) - [Broward video production](https://www.visualanglemedia.com/blog/tag/broward-video-production) - [Video Marketing](https://www.visualanglemedia.com/blog/tag/video-marketing) - [Corporate Event Videos](https://www.visualanglemedia.com/blog/tag/corporate-event-videos) - [Product Videos](https://www.visualanglemedia.com/blog/tag/product-videos) - [Video Production](https://www.visualanglemedia.com/blog/tag/video-production) - [Customer Testimonial](https://www.visualanglemedia.com/blog/tag/customer-testimonial) - [Social Media Videos](https://www.visualanglemedia.com/blog/tag/social-media-videos) - [Explainer Videos](https://www.visualanglemedia.com/blog/tag/explainer-videos) - [Trade Show Videos](https://www.visualanglemedia.com/blog/tag/trade-show-videos) - [Video SEO](https://www.visualanglemedia.com/blog/tag/video-seo) - [Video Case Studies](https://www.visualanglemedia.com/blog/tag/video-case-studies) - [360 Videos](https://www.visualanglemedia.com/blog/tag/360-videos) - [Video Production for Manufacturing](https://www.visualanglemedia.com/blog/tag/video-production-for-manufacturing) - [behind-the-scenes videos](https://www.visualanglemedia.com/blog/tag/behind-the-scenes-videos) - [Commercials](https://www.visualanglemedia.com/blog/tag/commercials) - [Storytelling](https://www.visualanglemedia.com/blog/tag/storytelling) - [Video content](https://www.visualanglemedia.com/blog/tag/video-content) - [Boca Raton Video Production](https://www.visualanglemedia.com/blog/tag/boca-raton-video-production) - [Manufacturing Companies](https://www.visualanglemedia.com/blog/tag/manufacturing-companies) - [Metrics](https://www.visualanglemedia.com/blog/tag/metrics) - [Real Estate Videography](https://www.visualanglemedia.com/blog/tag/real-estate-videography) - [Recruitment](https://www.visualanglemedia.com/blog/tag/recruitment) - [Drone Videography](https://www.visualanglemedia.com/blog/tag/drone-videography) - [Hospitality](https://www.visualanglemedia.com/blog/tag/hospitality) - [Interview Videos](https://www.visualanglemedia.com/blog/tag/interview-videos) - [News](https://www.visualanglemedia.com/blog/tag/news) - [Non-Profit Video Production](https://www.visualanglemedia.com/blog/tag/non-profit-video-production) - [Product Launch Videos](https://www.visualanglemedia.com/blog/tag/product-launch-videos) - [Thought Leadership](https://www.visualanglemedia.com/blog/tag/thought-leadership) - [Training Videos](https://www.visualanglemedia.com/blog/tag/training-videos) - [Tutorial Videos](https://www.visualanglemedia.com/blog/tag/tutorial-videos) - [Video Recaps](https://www.visualanglemedia.com/blog/tag/video-recaps) - [Video Technology](https://www.visualanglemedia.com/blog/tag/video-technology) - [E-Commerce Videos](https://www.visualanglemedia.com/blog/tag/e-commerce-videos) - [Educational Videos](https://www.visualanglemedia.com/blog/tag/educational-videos) - [FAQ Videos](https://www.visualanglemedia.com/blog/tag/faq-videos) - [Healthcare Videos](https://www.visualanglemedia.com/blog/tag/healthcare-videos) - [Law Firms](https://www.visualanglemedia.com/blog/tag/law-firms) - [Pre-Production](https://www.visualanglemedia.com/blog/tag/pre-production) - [Pricing](https://www.visualanglemedia.com/blog/tag/pricing) - [Scriptwriting](https://www.visualanglemedia.com/blog/tag/scriptwriting) - [Video Podcasts](https://www.visualanglemedia.com/blog/tag/video-podcasts) - [Video Selling](https://www.visualanglemedia.com/blog/tag/video-selling) - [Video Thumbnails](https://www.visualanglemedia.com/blog/tag/video-thumbnails) ###### Popular Post - [Leveraging Live Streaming for Brand Engagement](https://www.visualanglemedia.com/blog/leveraging-live-streaming-for-brand-engagement) - [Using Videos to Raise Awareness: The Power of Case Study Content](https://www.visualanglemedia.com/blog/using-videos-to-raise-awareness-the-power-of-case-study-content) - [The Future of Video Production: Trends to Watch in 2025](https://www.visualanglemedia.com/blog/the-future-of-video-production-trends-to-watch-in-2025) - [The Psychology of Thumbnails: What Makes Viewers Click?](https://www.visualanglemedia.com/blog/the-psychology-of-thumbnails-what-makes-viewers-click) - [How to Choose the Right Background Music for Your Corporate Video](https://www.visualanglemedia.com/blog/how-to-choose-the-right-background-music-for-your-corporate-video) ###### Subscribe ### Subscribe Here! 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While it's important to convey information about products and services, it's equally crucial to connect with viewers on an emotional level. This is where the role of emotion in corporate video production comes in. 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