Incorporating Real People and Stories into Corporate Videos

Corporate videos are a powerful marketing tool that can help businesses connect with their target audience. However, in a world where consumers are bombarded with advertising messages, it can be challenging to stand out. One way to cut through the noise is by incorporating real people and stories into your corporate videos. In this blog post, we will explore the art of authenticity and how it can help you create engaging and impactful corporate videos.

What is Authenticity in Corporate Videos?

Authenticity is all about being real and genuine. In corporate videos, authenticity means using real people and stories to convey a message or promote a product or service. Authenticity is important because it creates a connection between the viewer and the brand. When viewers see real people and stories, they are more likely to relate to the message and trust the brand.

Why Authenticity Matters in Corporate Videos

Authenticity matters in corporate videos because it helps businesses build trust with their audience. Consumers today are savvy and can spot marketing messages a mile away. When a brand uses real people and stories, it signals that they are transparent and honest. This can go a long way in building a relationship with customers and creating brand loyalty.

Incorporating Real People and Stories into Corporate Videos

There are many ways to incorporate real people and stories into corporate videos. Here are a few ideas:

1. Customer Testimonials - One of the easiest ways to incorporate authenticity into your corporate video is by featuring customer testimonials. These testimonials can be in the form of interviews, written testimonials, or video testimonials. Customer testimonials are powerful because they provide social proof that your product or service works.

2. Employee Stories - Another way to incorporate authenticity into your corporate video is by featuring employee stories. Employee stories can highlight the values and culture of your company. This can help to create a connection with viewers and showcase your company in a positive light.

3. Founder Stories - If your company has a founder or a CEO with an interesting story, consider featuring them in your corporate video. Founder stories can be powerful because they show the passion and dedication behind your company. This can help viewers to understand the mission and vision of your company and build trust with your brand.

4. User-Generated Content - User-generated content (UGC) is another way to incorporate authenticity into your corporate video. UGC is content created by your customers or followers. You can ask your customers to share their experiences with your product or service and feature their content in your corporate video.

The Impact of Authenticity in Corporate Videos

The impact of authenticity in corporate videos can be seen in the success of many well-known brands. For example, the "Real Beauty" campaign by Dove, which featured real women instead of models, was a huge success. The campaign resonated with viewers and helped to create a connection between the brand and its audience.

Another example is the "Thank You, Mom" campaign by Procter & Gamble, which featured real moms and their Olympic athlete children. The campaign was a huge success and helped to create a connection between the brand and its audience.

Conclusion

Incorporating real people and stories into your corporate videos can help you create engaging and impactful content that resonates with your target audience. Authenticity is important because it creates a connection between the viewer and the brand. When viewers see real people and stories, they are more likely to relate to the message and trust the brand. So, when planning your next corporate video, consider incorporating real people and stories to create an authentic and engaging message.

References:

• "The Role of Authenticity in Marketing," Forbes, September 2016.
• "5 Reasons Why Authenticity is Important in Marketing," Entrepreneur, July 2017.